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Ronnie Gibson

Domain Merchant

Benefits Of A Premium Domain

For the most part, a .com address is ideal, but if your desired domain name is not available, don’t despair. Your dream domain might still be available, but it will probably cost you.

A current operating business may be using the domain, but oftentimes, domains are purchased and never used, the company has gone out of business, or the domain was snatched up as an investment and is for sale. These are known as Premium Domains. If you are convinced that your business must have a certain unavailable domain name to succeed, investing in a premium domain name upfront could pay off in the long run.

Simple, short, and sweet: Since just about all of the common words and phrases are already registered as a domain, going premium might be your only hope to brand your company using a succinct or catchy domain name.

Credibility: A highly valued domain will instantly thrust your site into the realm of the top players in your industry, and establish trust with the public that could otherwise take years to develop.

Attract more commerce: With a simple and direct premium domain name, such as petinsurance.com (taken by Nationwide Insurance) or visitparis.com, people looking for your product or service can bypass a Google search and simply type the address into the search bar and be sent directly to your site.

Highly esteemed: Most premium domains have been around for a long time, and have accrued a ton of backlinks, which drive consumers with referrals from other sites to your own. This also has a big impact on the site’s SEO ranking.

A solid investment: If your business grows like you hope it will, the value of your premium domain name will also increase. Therefore, it becomes a very desirable asset if you choose to sell it down the road.

The cost of a premium domain name will vary based on several factors, but consider taking a long-term view on its value when formulating your brand.

Source: www.domain.com

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